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MAJ : 13/03/12

Jean-Eric PELET

Lecturer, Consultant :: Research, Creation, Communication & Marketing color...on the Internet Assistant professor in Management (Marketing) Research associate, LEMNA, IAE-IEMN – Nantes, University Maître de conférences en Gestion (Marketing) Chercheur associé, LEMNA, IAE-IEMN – Université de Nantes
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Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). His current research interests focus on, social networks, interface design, and usability.

Research Topic

Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying

Topics of interest

- e-Marketing
- Interfaces
- Website Ergonomics
- Usability
- Writting on the Web
- Social networks
- Wine and more...

Work on

Knowledge management and content Management System : KMCMS.net