Création, communication et marketing couleur...par Internet

Sketch

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability.

Sujet de thèse

Effets de la couleur des sites web marchands sur la mémorisation et sur l'intention d'achat de l'internaute.

Research Topic

Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying

Topics of interest

- e-Marketing
- Analyse Visuelle des Interfaces
- Ergonomie Utilisabilité des sites Internet
- Ecriture sur le Web
- Vin sur Internet
- Réseaux sociaux...

Work on

Knowledge management and content Management System // Plateforme de Knowledge Management et de Travail Collaboratif en Ligne : KMCMS.net