Jean-Eric Pelet

Intellectual Contributions from 2008 until now:

Intellectual contributions Total Articles in ranked journals (AERES / CNRS selection) 4 Articles in scientific journals with a scientific comittee 13 Articles in other journals 0 Acts of conferences 86 Case study 0 Books 6 Publications in academic books 3 Publications of chapters in academic books 15 Total 128

• 2008: Phd in Management (marketing) – Nantes University, France, mention: high distinction with congratulations from the jury. Topic of the thesis: The effects of colors of e-commerce website upon memorization and buying intent - Supervisor: Jean-François Lemoine.
• 2002: MBA Information and Technology Management - Laval University, Québec, Québec, Canada | mention: distinction - TI Strategy - Reengineering - Management / Projects - Design - eCommerce - eMarketing - Major Project: [How to upgrade the interactivity between advertising on the Internet and consumers?]

• 2017 Assistant professor at ESCE Paris
• 2016 Head of MBA in Digital Marketing at ISC Business School, Paris, France
• 2015 Visiting professor at « Aalto University », Helsinki, Finland to present research communications
• 2014 Visiting professor at « Summer University Warsaw 2014 », Warsow, Poland for a lecture of e-commerce in Europe and at Aalto University, Helsinki, Finland to present research communications
• 2013 Visiting professor at Ramkhamhaeng University, Bangkok, Thaïland, for a lecture on e-marketing to Master and MBA students
• 2012 Visiting professor at HEC Lausanne, Switzerland, for a lecture on e-commerce/e-marketing
• 2011 Visiting professor at Worcester University, England, for a lecture on e-marketing
• 2009 Supagro Montpellier, France: Responsible for coordinating the marketing department, Research methodology (Content Analysis) (5th year) – E-Marketing (5th year)
• 2008 - ? Associate researcher, Nantes University, France

Teaching and developing activities: Marketing m-Commerce Digital Marketing Web Tourism/Wine Tourism Communication in public Communication and advertising Information Systems Introduction to information technologies e-Business Knowledge Management Graphic interface (Theatralisation of websites) Writing on the web Website ergonomics Research Methodology Lectures Supervision of Major Projects (ESCE (20) – NEOMA : around 8-10/year since 2003 + ESC La Rochelle + ENSTA + EDNA + EFAP + EBS) Pedagogical innovations: Since 2004 Development of a knowledge base (KMCMS.net) for any file summaries of academic articles on topics related to digital marketing, allowing new students I framed to benefit from these syntheses (cascading search) Since 2010 Development of a teaching method related to e-marketing courses taught at various institutions, aimed at increasing at the survey response rates for e-mail marketing research 2010-2012 Design and implementation of a platform for e-learning (Paris): Project Management for the establishment of a platform of using e-learning courses provided by CrossKnowledge 2011 Moderator Head of Multimedia Design Department for ICAN / MMSE Paris: writing the 10 class model centered around: game design, computer animation, e-learning, knowledge management, audio, video, web design, programming in JAVA to be implemented in the design department Multimedia "In-House Multimedia College", Kuala Lumpur, Malaysia, on behalf of the Institute for Creation and Animation Digital (ICAN) and the School Computer Engineering (MMSE) 2008 Creation of an Intranet platform aimed at ongoing management and administration at the ISG Paris. PROFESSIONAL EXPERIENCES Consulting 2018 Advices on Digital Strategy (SEO, website interface) for http://www.mondoports.com 2017 Advices on Digital Strategy (SEO, website interface) for http://www.joinuslakecomo.wedding 2017 Conception and building of an e-commerce website (saintgeorgesfrance.fr) 2016 Guest speaker during the 2nd edition of Tunisia Digital Day, 21 and 22 of april 2016, Tunis, Tunisia 2011 Groupement des Agriculteurs Biologiques d’Ile de France, Excel Seminar 2009 Creation of KMCMS - SARL with unique associate, capital: 1.000 €, address: 33 rue Laurence Savart, 75020 PARIS, RCS Paris 514 515 873 2007 Advertising campaign on the Internet for the www.penseenature.com website 2005 Conception of the www.penseenature.com ecommerce website 2004 Victor Public Relation Consultancy - Brussels, Belgium - Referencing and advice concerning the corporate’s website www.victorconsultancy.com/ 2003 Lectures about the Dreamweaver IV software for the Solideal company (Luxembourg) 2003 Lectures about “Writing on the web” for the Commerce and Industry Institution (CCI) of Nantes, France 2002 Marketing assistant for a marketing company, Québec, Québec, Canada 2002 Conception / Building of a lecturer’s website about Provocative Advertising at Laval University – Pr Richard Vézina, Québec, Québec, Canada 2002 Consulting for the Government of Québec related to the interest of using copyleft software E-work with a team using Linux 2001 Conception / Building of websites for 3* hotels and restaurants (Ile de Noirmoutier, Le Gois, France) Job/Professional experiences 2016: Head of MBA in Digital Marketing at ISC Business School, Paris, France 2014-2015-2016-2017-2018: Modérateur salons Programmatique, e-marketing, e-commerce Paris 2015: Modérateur salons SMX 2001 IBM – e-business Innovation Centre – Knowledge Management – Project manager assistant – Work on the Danone’s Intranet, La Défense, Paris, France 2001 « La Mirande » 3* Hotel - Major Project, Conception / Building of a CD-Rom and INRA – Major Project, Conception / Building of the website – Avignon, France 2000 AGICOM - e-learning experience - Conception / Building of the website, Blois, France 1999 MindShare - OGILVY- Advertising agency – on-line media activities assistant. Advertising works and room transaction on various Internet websites, Paris, France 1997 NICKEL – advertising agency – Advertising Chief Assistant, Artistic Director Assistant, Strasbourg, France 1996 Communication’s service - work on promoting and animating the town, Illkirch, France 1997 CIMTECH - conception / building of animations and Internet graphic chart, Nivelle, Belgium 1997-99 Driver for Dominos Pizza, French teacher for children English (5 to 11 years old), Southampton, England Competition/Fees 2002 I obtained two students grants: TOP INTERNATIONAL (Regional Council of the Loire Valley Region, France) and Excellence’s fees attributed by the Laval University (Québec, Canada) 1997 Winner of the 14th competition organised by the French Bank Association - Topic: “Imagine the bank of the next decade”, Paris, France Services Institutionals 2009 Marketing director, Supagro University, Montpellier, France (Agropolis Fondation) 2008 Member of the Examination Committe for student entry selection ISG Paris, France 2003-2008 Creation and administration of the website of the Graduate School of Science and Management. Support for annual e-marketing research programs, Nantes, France. Scientific Activities Thesis Pelet J.-É. (2008), The effects of colors of e-commerce websites upon memorization and buying intent, Phd Thesis in Management Sciences (Marketing), Nantes University, Nantes, France. Mention "Right Honourable" and congratulations of the Jury (Jury: Prs. Lemoine, Benavent, Decaudin, Badot et Rowe) Articles in ranked Journals (CNRS or FNEGE) Pelet J.-É., Ettis S., Cowart K. (2015). Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media use, Information & Management, 54, 1, 115-128, 10.1016/j.im.2016.05.001, [CNRS 2] Pelet J.-É., Papadopoulou P. (2014). Consumer Behavior in the Mobile Environment: An Exploratory Study of M-Commerce and Social Media, International Journal of Technology and Human Interaction, Special Issue on Social Media and Social CRM, 10 (4), 36-48 [CNRS 4] Pelet J.-É., Papadopoulou P. (2012). The effect of colors of e-commerce websites on consumer mood, memorization and buying intention, European Journal in Information Systems, Special Issue: "Information Research, Education and Policy in the Mediterranean Region", 21, 438–467. doi:10.1057/ejis.2012.17; published online 22 May 2012, [CNRS 1] Pelet J.-É. (2010). Effets de la couleur des sites web marchands sur la mémorisation et sur l’intention d’achat, Systèmes d'Information et Management, 15(1), 97-131. [AERES 2/ CNRS 2] Articles in journals (NOT CNRS or FNEGE) Pelet J.-É., Massarini, M., Pauluzzo R. (2018). Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation, Journal of Global Fashion Marketing Bridging Fashion and Marketing, 343-363, 9, 4, https://doi.org/10.1080/20932685.2018.1503554 Pelet J.-É., Massarini, M., Taieb B. (2017). The lack of sensory stimulation on the Internet: what solutions for e-commerce websites of luxury brands?, Luxury Research Journal, Vol. 1 No. 3, p. 260-282, DOI: 10.1504/LRJ.2017.10007798 Pelet J.-É., Lecat B., Khan J., Rundle-Thiele S., Wegmann A.-L., Lee L.W., Vigar-Ellis D., Mc Garry Wolf M., Kavoura N.Katsoni V., (2017). Winery website loyalty: the role of sales promotion and service attributes, International Journal of Wine and Business Research, Vol. 30 Issue: 2, pp.138-152, https://doi.org/10.1108/IJWBR-01-2017-0003 Pelet J.-É., Lecat B., Khan J., Rundle-Thiele S., Wegmann A.-L., Lee L.W., Vigar-Ellis D., Mc Garry Wolf M., Kavoura N.Katsoni V., (2017). Don’t believe the hype: A grounded exploratory six country wine purchasing study, Journal of Wine Research, 28, 2, 91-104, https://doi.org/10.1080/09571264.2017.1309644. Pelet J.-É., Papadopoulou P. (2015). Tablet and social media adoption in m-commerce: An exploratory study, International Journal of Strategic Innovative Marketing, 2,1, DOI:10.15556/IJSIM.02.01.004 Pelet J.-É., Papadopoulou P. (2014). Social media and m-commerce: An exploratory study, International Journal of Internet Marketing and Advertising, 9, 1, DOI: 10.1504/IJIMA.2015.068358 Pelet J.-É., Lecat B. (2014). Smartphones and wine consumers: A Study of Gen-Y, International Journal of Wine Business Research, Vol. 26 Iss: 3, pp.188 – 207, https://doi.org/10.1108/IJWBR-04-2013-0015. Pelet J.-É. (2013). Effects of colors on the attitude towards an e-commerce website: a multicultural approach, The Małopolska School of Economics in Tarnów Research Papers Collection, 2(23), pp. 163-170 Pelet J.-É., Lecat B. (2011). Enhancing learning and cooperation through digital virtual worlds, International Journal of Virtual and Personal Learning Environments, April-June 2012, Vol. 3, No. 2, DOI: 10.4018/jvple.2012040101. Pelet J.-É., Papadopoulou P. (2011). The Effect of E-commerce Websites’ Colors on Customer Trust, International Journal of E-Business Research, 7(3), 1-18, July-September 2011, DOI: 10.4018/978-1-60960-501-8.ch004. Gazbar T., Pelet J.-É. (2011). Consumer Expertise on a Commercial Web Site: A success key factor, Interdisciplinary Journal of Contemporary Research in Business, Vol .3, No. 3. ISSN 2073 7122. Pelet J.-É., Papadopoulou P. (2010). Colored Vs black screens or how color can help e-commerce ethics, International Journal of E-Services and Mobile Applications, Special Issue: "E and m-business status in the Mediterranean region", Volume: 3, Issue: 2, pp.20-38, DOI: 10.4018/jesma.2011040102. Books Pelet J.-É. (2019). Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education, Editor: IGI Global (Février 2019) Pelet J.-É. (2018). M-Commerce, Ed. Kawa. Pelet J.-É. (2018). E-Commerce, Comment concevoir, réaliser et piloter votre site, Dunod, Broché Pelet J.-É. & Lucas-Boursier J. (2017). Aide-mémoire - Communication digitale, Dunod, Broché – 27 septembre, 2017, EAN 9782100767540, 256 p. ISBN-13: 978-2100767540) Pelet J.-É. (2017). Mobile Platforms, Design, and Apps for Social Commerce, Editor: IGI Global: http://www.igi-global.com/publish/call-for-papers/call-details/2097, Information Science Reference, Collection : Advances in e-Business Research, ISBN-13: 978-1522524694 Pelet J.-É. (2014). M-Commerce, Ed. Pearson, Coll. Village Mondial Pelet J.-É., Papadopoulou P. (2013). Handbook of Research on User Behavior in Ubiquitous Online Environments, http://www.igi-global.com/book/user-behavior-ubiquitous-online-environments/76724, DOI: 10.4018/978-1-4666-4566-0 Pelet J.-É. (2013). E-learning 2.0 Technologies and Web Applications in Higher Education, published by IGI Global: http://www.igi-global.com/publish/call-for-papers/call-details/798 - http://www.kmcms.net/Doc/Call/Elearning/ Pelet J.-É. (2010). Effets de la couleur des sites web marchands sur la mémorisation et sur l’intention d’achat de l’internaute, 464 pages, Editions Universitaires Européennes (décembre 2010), ISBN-10: 6131503419, ISBN-13: 978-6131503412, disponible à cette adresse: http://amzn.to/fgHqbz Book Chapters Pelet, J.-É., Lick E., and Taieb B. (2019). Internet of Things and Artificial Intelligence in the hotel industry: which opportunities and threats for sensory marketing? In: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, and Anne L. Roggeveen (eds.). Advances in National Brand & Private Label Marketing, Springer Proceedings in Business and Economics, pp.95-103. Pelet, J.-É., (2018). « Les réseaux sociaux, cheval de Troie de l’e-commerce : La vision du chercheur », in Les medias Sociaux, coordonné par V. Dutot, Ed. Studyrama, 111-131. Pelet, J.-É., (2018). 5 fiches (10. L’importance des couleurs dans le monde, digital et physique, 16. Internationaliser les applications grâce au PWA, 38. Ecommerce et marketplaces différences et tendances dans le monde, 41. Mettre en place une stratégie d'ecommerce à l’export, 43. Internationaliser un site ecommerce la logistique le service client et le SAV), « Développer son business à l’international grâce au web et au webmarketing », coordonné par Silvia Carter, Ed. Eyrolles Pelet, J.-É., Barton M. & Chapuis C. (2018). “Towards the implementation of digital through Wifi and IoT in wine tourism: perspectives from professionals of wine and tourism”, Management and marketing of wine tourism businesses: theory, practice and cases, Ed. Palgrave by Marianna Sigala, pp. 207-236 Pelet, J.-É., et Taieb B. (2018). Enhancing the Mobile User Experience through Colored Contrasts, Chapter 527 in Khosrow-Pour, M. (2018). Encyclopedia of Information Science and Technology, Fourth Edition (10 Volumes) (pp. 1-7500). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-2255-3 Pelet J.-É., Khan J. & Cowart K. (2017). Witty Celebrity Endorsed Ads: Share and Share Alike, Martinez-Lopez F.J. et al. (eds.), Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, pp.75-85 Pelet J.-É. & Taieb T. (2017). From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions, Martinez-Lopez F.J. et al. (eds.), Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, pp.95-103 Pelet J.-É., Khan J. (2017). Conceptualising Mobile Interaction Scale. In: Ahram T., Falcão C. (eds) Advances in Usability and User Experience. AHFE 2017. Advances in Intelligent Systems and Computing, vol 607. Springer, Cham Pelet J.-É., Taieb B. (2017). Privacy Protection on Social Networks: A Scale for Measuring Users’ Attitudes in France and the USA. In: Rocha Á., Correia A., Adeli H., Reis L., Costanzo S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 570. Springer, Cham, pp 763-773. Pelet J.-É., Taieb B., Massarini M., Ben Dahmane Mouelhi N., Mishra P., Mohammad Obeidat Z., Zukowska J. (2017). Impact of M-Commerce Website Design on Consumers’ Behavioral Intentions: An Empirical Study of Age as a Moderating Influence. In: Rossi P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp 111-124. Pelet J.-É. Pratt M.A., Fauvy S. (2017). “MOOCs: curating the web and using social media to enhance e-learning” In Mobile Platforms, Design, and Apps for Social Commerce, IGI Global, Edited by Pelet J.-É. Khan, J., Pelet J.-É., Rivers, G. J., & Zuo, N. (2017). The Effect of Cultural Values in Mobile Payment Preference. In J. Pelet (Ed.), Mobile Platforms, Design, and Apps for Social Commerce (pp. 248-263). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-2469-4.ch014 Pelet J.-É., Taieb B., (2017). “Designing website interfaces for m-commerce with consideration for adult consumers” In Mobile Platforms, Design, and Apps for Social Commerce, IGI Global, Editied by Pelet J.-É. Pelet J.-É., (2014). “Investigating the Importance of Website Color Contrast in E-Commerce: Website Color Contrast in E-Commerce” In Khosrow-Pour, M. (2015). Encyclopedia of Information Science and Technology, Third Edition (10 Volumes). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-5888-2. http://www.igi-global.com/chapter/investigating-the-importance-of-website-color-contrast-in-e--and-m-commerce/112647 Pelet J.-É., Khan J., Papadopoulou P. & Bernardin E. (2014). Determinants of effective learning through social networks systems: an exploratory study, Higher Education in the MENA Region: Policy and Practice, IGI Global. Pelet J.-É., & Papadopoulou P. (2010). Investigating the effect of color on memorization and trust in e-learning, Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives, pp.52-78, IGI Global, DOI: 10.4018/978-1-60960-501-8.ch004, http://bit.ly/jmyg6T Pelet J.-É. (2010). Using Web 2.0 Social Computing Technologies to Enhance the Use of Information Systems in Organizations, IGI Global, pp.101-132, DOI: 10.4018/978-1-61692-904-6.ch007, http://bit.ly/fJVhWI Pelet J.-É. (2010). The Influence of E-commerce Website Colors on Usability, Integrating Usability Engineering for Designing the Web Experience: Methodologies and Principles, IGI Global, pp.264-288, DOI: 10.4018/978-1-60566-896-3.ch014, http://bit.ly/eP0Ien Pelet J.-É. & Papadopoulou P. (2009). Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying, in “E-Commerce”, edited by IN-TECH, ISBN: 978-953-7619-98-5. Pelet J.-É. (2005). Impact de la couleur des sites Internet sur la mémorisation des informations commerciales, suite au colloque H2PTM'05 « Créer, Jouer, Echanger », Paris. Ouvrage dans la collection H2PTM aux éditions Hermès. Workshops / Conferences Taieb B. & Pelet J.-É., (2019), The user’s attitude and security of personal information depending on the category of IoT, WorldCIST'19 - 7th World Conference on Information Systems and Technologies, La Toja Island, Spain, 16th-19th of April 2019 Pelet J.-É., Taieb B., (2018), “When social networks express concerns about information privacy: users’ perception, attitudes and trust”, AMS World Marketing Congress, Porto, 27-29 juin 2018. Pelet J.-É., Canziani B., Capitello R., Haller C., Merloni E., Rossetto L., Sigala M., Tapia J., Schamel G., Casas A. (2019), Using social media to distribute wine: myth or reality? 14–16 January 2019, 11th Academy of Wine Business Research Conference, University of Stellenbosch, South Africa. Pelet J.-É., Taieb B., Rundle-Thiele S. (2018). User-Generated Content Reviewer perceptions and credibility, Colloque international sur la recherche en tourisme (CIRT) - Essaouira - 25-26 avril 2018. Fauvy S., Pelet J.-É. (2018). MOOC sur les Mobiles : Organiser le web et utiliser les Médias sociaux pour améliorer l’apprentissage à distance, GeCSO 2018, La création des connaissances dans les organisations innovantes et leurs réseaux, 22-24 mai 2018, Paris. Pelet J.-É., Durrieu F. (2018), Heraldic vs chromatic colors on wine labels: effects on the e-consumer’s purchasing intention, 2nd Wine & Hospitality Management Workshop May 14th and 15th, 2018 at Ecole hôtelière de Lausanne (EHL), Switzerland. Pelet J.-É. (2018). Déterminants de l’intention d’accepter et de recommander l’usage des services marketing géolocalisés, 23ème Colloque de l'AIM, "Rapprochons les communautés TI francophones", 16 au 18 mai 2018, Montréal, Québec, Canada. Pelet J.-É. (2018). Buying wine online or offline: some determinants of choice, 21st Euro-Global Summit on Food and Beverages March 8-10, 2018 Berlin, Germany (Keynote + Moderator) Pelet J.-É. (2017). « Co-collaborating wine distribution via social media », A Decade of Research in Consumer Behavior in Tourism, Consumer Behavior in Tourism Symposium 2017 (CBTS 2017), December 13th-16th, 2017, Bruneck/Brunico, South Tyrol, Italy. Pelet J.-É. & Taieb B. (2018). When social networks express concerns about information privacy: users’ perception, attitudes and trust, The 21st AMS WMC, June 27, 2018, Universidade Lusiada-Norte Porto, Portugal. Pelet J.-É., Khan J., Cowart K. (2017). « Location-based services effect on online purchase intention », 2017 Association for Consumer Research North American Conference, October 26-29, 2017. San Diego, CA, USA Pelet J.-É., (2017). Considering the effects of perceived website personality on wine purchases in m-commerce and why gender matters, 10th Academy of Wine Business Research Conference, Rohnert Park, CA – 26-28 July 2017 (Honorable Mention Haward in the Category of Quantitative Research) Pelet J.-É. & Taieb T., (2017). From Skeuomorphism to Flat Design: when Font and Layout of M-Commerce Websites affect Behavioral Intentions, 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL2017), UOC - Universitat Oberta de Catalunya, Barcelona. Pelet J.-É., Khan J. & Cowart K. (2017). Witty Celebrity Endorsed Ads: Share and Share Alike, 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL2017), UOC - Universitat Oberta de Catalunya, Barcelona Pelet J.-É., (2017). Moderators effects of age and gender on the online purchase intention of wine, Academy of Wine Business Research Conference, July 25 - 28, 2017, Sonoma State University, Sonoma County, California Pelet J.-É., (2017). Website or apps for online wine, a better design and more information to leverage ease-of-use, XXIV Colloque International Vineyard Data Quantification Society (VDQS), BOLOGNE (Italie) du 07-10 juin 2017 Pelet J.-É., Khan J. (2017). Development and Validation of a Scale for Perceptions of Mobile Interaction, 8th International Conference on Applied Human Factors and Ergonomics, Los Angeles, California, USA, July 17-21, 2017 Pelet J.-É., Cowart K. (2017). The Moderating Effect of Age on the Brightness of Color Found on an E-commerce Website: Implications for Baby Boomers and Persons with Impaired Color Vision, 8th International Conference on Applied Human Factors and Ergonomics, Los Angeles, California, USA, July 17-21, 2017 Pelet J.-É., Nemkova K., Boso N. (2017), Mobile Commerce Adoption on Tablets in the world: A Cross- Cultural Comparison of the Website Reputation on Consumer Loyalty, 8th International Conference on Applied Human Factors and Ergonomics, Los Angeles, California, USA, July 17-21, 2017 Pelet J.-É., Taieb B. (2017). Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA, WorldCIST'17 - 5th World Conference on Information Systems and Technologies, Porto Santo Island, Madeira, Portugal, 11th-13th of April 2017 Pelet J.-É., (2016). « Mobility in the mobile environment: A literature review on consumer behavior and integrating social media in m-commerce », 1st edition of the International Marketing Scientific Comite (COSIM), 1-2 december 2016, Kenitra (Maroc) Rundle-Thiele, S.R. and Pelet J.-É. (2016). “Time for social marketing and not social norming.” European Social Marketing Conference, 22-23 September 2016, Espoo, Finland. Highly Commended Award – Academic Paper Category Massarini, M., Pelet J.-É., Pauluzzo, R., Khan, J. (2016). Fashion and Fashion System: Assessing the role of the Educational Environment. The Mystique of Luxury Brands Conference, hosted by the Luxury Branding Research Cluster and Asia Business Centre of Curtin University, May 12-1, Shanghai, 2016 Pelet J.-É., Khan J., Rundle-Thiele S., (2016). “Enhancing User Generated Content Credibility”, ANZMAC 2016 Conference in Christchurch, New-Zealand, 05-07 December Malek F., Ben Dahmane Mouelhi N., Pelet J.-É., Ghachem F. (2016). Imiter n’est pas copier : c’est l’essence de la société, 5ème Edition du Congrès de l’Association maghrébine de Marketing, Mars, Hammamet, Tunisie, 26 pages. Pelet J.-É., Taieb B. (2016). Effects of Colored Contrast of mobile website on behavioral intentions, CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics, CARMA 2016, Universitat Politècnica de València, July 6, 2016 – July 7, 2016. Pelet J.-É., Lecat B., Taieb B., Terblanche N.S. and Waye V. (2016). Optimizing the supply chain of wine with social media and collaborative consumption, 2nd edition of the International Conference PROLOG "Project & Logistic" Agadir 5-6 Mai 2016. Pelet J.-É., Taieb B., Massarini M., Ben Dahmane Mouelhi N., Mishra P., Mohammad Obeidat Z.; Zukowska J. (2016). Impact of M-commerce Website design on Consumers’Behavioral Intentions: An Empirical Study of Age as Moderating Influence, AMS World Marketing Congress held at IESEG Management School's Paris Campus, July 20 - July 22, 2016. Pelet J.-É., Taieb, Ben Dahmane Mouelhi N., (2016). Du design des sites de m-commerce aux intentions comportementales, AIM 2016, Lille, IÉSEG School of Management, 18-19-20 mai. Pelet J.-É., Lecat B., Khan J., Lee L.W., Vigar-Ellis D., Mc Garry Wolf M., Rundle-Thiele S., Kavoura N.Katsoni V., Wegmann A.-L. (2015). Wine and website loyalty: a model of sales promotion and service attributes, 9th Academy of Wine Business Research (AWBR) Conference to be held at the University of South Australia in Adelaide, Australia on 17-19 February 2016 Pelet J.-É., Lecat B., Fauvy S. (2015). Learning wine thanks to powerful MOOC emulation, 9th Academy of Wine Business Research (AWBR) Conference to be held at the University of South Australia in Adelaide, Australia on 17-19 February 2016 Pelet J.-É., Pratt M.A., Fauvy S. (2015). MOOCs and the integration of social media and curation tools in e-learning, 4th International Workshop on Learning Technology for Education in Cloud (LTEC 2015), Maribor, Slovenia Pelet J.-É., Lecat B., El Amrani R., Papadopoulou P., (2015). Optimizing user experience for tablets to sell wine and luxury good thanks to social media during relaxing times: presentation of benefits based on two exploratory studies, 2015 Global Fashion Management Conference at Florence, June 25th-28th, 2015 University of Florence, Florence, Italy Pelet J.-É., Papadopoulou P. (2015). Analyse exploratoire concernant la protection de la vie privée sur les réseaux sociaux: confiance, inquiétudes et comportement des utilisateurs, 20ème édition du Colloque de l´Association Information et Management (AIM 2015), 20-24 mai, Rabat (Maroc) Pelet J.-É. & Uden L. (2014). Mobile learning platforms to assist individual knowledge management, in Uden et al. (Eds.): KMO 2014, LNBIP 185, pp. 1–12, 2014. DOI: 10.1007/978-3-319-08618-7_26, Springer International Publishing Switzerland 2014 presented at 9th International Conference on Knowledge Management in Organizations, September 2-5th, 2014, Santa Maria University, Santiago, Chile. Kavoura, A., Pelet J.-É., Rundle-Thiele S. and Lecat, B. (2014). Experience matters: Exploring the experience behavioral loyalty relationship in wine, Paper to be presented at the 2014 Global Marketing Conference at Singapore, July 15-18. Pelet J.-É., Lecat B., Khan J., Lee L.W., Vigar-Ellis D., Mc Garry Wolf M., Rundle-Thiele S., Kavoura N.Katsoni V., Wegmann A.-L. (2014). Attitudes towards M-Wine Purchasing A Cross-Country Study ©www.vdqs.net/2014 Lyon - France, VDQS Vineyard Data Quantification Society, Œnométrie XXI Lyon - FR - 4-7 juin 2014. Pelet J.-É., Ettis S., Cowart K. (2014). Understanding Optimal Flow on Time Distorsion in Social Media Experience Enhanced by Telepresence, 19ème colloque de l’AIM, Aix-en-Provence, 19-21 Mai 2014 Pelet J.-É., Lecat B., Khan J., Lee L.W., Vigar-Ellis D., Mc Garry Wolf M., Rundle-Thiele S., Kavoura N.Katsoni V., Wegmann A.-L. (2014). Influences of M-commerce and Social Media on Wine Purchases: A Multi-Cultural Study, 8th Academy of Wine Business Research International Conference, June 28th-30th, 2014, Geisenheim, Germany. AWBR 2014 conference proceedings, ISBN 978-3-00-047628-0 Pelet J.-É., Ettis S., Schwob A., Hammami S. (2014). Social networks and e-advertising: should companies promote their brand fan page or their brand website? 17th AMS World Marketing Congress, August 5-8, 2014, ESAN Graduate School of Business Lima, Peru. Pelet J.-É. (2014). Smartphone or Tablet, when Global Positioning Systems may vary consumer product choices, Shopper Marketing & Pricing Conference, Stockholm School of Economics, May 8-10, 2014. Pelet J.-É., (2014). Plus d’efficacité en recherche qualitative grâce à l’utilisation des logiciels libres: Une application pour la gestion, 2ème edition du Colloque international sur les TIC en éducation: bilan, enjeux actuels et perspectives futures, May 1st and 2nd 2014, Montréal, Québec, Canada. Pelet J.-É., (2014). Determinants of effective learning through social media: an exploratory study, 2ème édition du Colloque international sur les TIC en éducation: bilan, enjeux actuels et perspectives futures, 1er et 2 mai 2014, Montréal, Québec, Canada. Pelet J.-É., Vo Thanh T. (2013). Deceptive Customer Reviews: What to do?, 3rd International Conference on Tourism Management and Tourism Related Issues, Open University of Catalonia, Barcelona, Spain, October 3-4, 2013 Pelet J.-É., Papadopoulou P. (2013). Investigating Social Networks in M-Commerce, The 2nd International Conference on Strategic Innovative Marketing, Prague, Czech Republic, September 13-17, 2013 Pelet J.-É., Khan J., Papadopoulou P. (2013). Towards a scale for perceptions of mobile interaction: Establishing content and face validity, The 2nd International Conference on Strategic Innovative Marketing, Prague, Czech Republic, September 13-17, 2013 Pelet J.-É., Diallo M.F. & Papadopoulou P. (2013). How can Social Networks Systems be an m-commerce Strategic Weapon? Privacy Concerns based on Consumer Satisfaction, Congrès Européen de Marketing EMAC, Istanbul / June 4-7, 2013. Vo Thanh T. & Pelet J.-É. (2013). « Faux avis de consommateurs: que faire ? », 4èmes Journées Scientifiques du Tourisme Durable, 20/21 Juin 2013, ESC Troyes. Ettis S., Hammami S. & Pelet J.-É. (2013). Réseaux sociaux et e-publicité: faut-il promouvoir la "landing page" de la marque ou le site web externe de la marque ? Social networks and e-advertising: should we promote the brand's fun page or the brand's website? Research day on digital Business, ESG Management School, 21/06/2013. Papadopoulou, P. & Pelet J.-É. (2013). Trust and privacy in the shift from e-commerce to m-commerce: A comparative approach, (IFIP) International Federation for Information Processing Formation Conference on E-business, E-services, And E-society, http://athina.cs.unipi.gr/i3e2013/ (Athènes, Grèce). Pelet J.-É., Diallo M.F. & Papadopoulou P. (2013). Les facilitateurs du M-commerce: la facilité d’utilisation de l’interface des smartphones combinée aux réseaux sociaux numériques et au système de positionnement géographique, (AFM) Congres de l'Association Française de Marketing, http://afm.i-campus.fr/ (La Rochelle, France). Pelet J.-É. & Lecat B. (2013). Positive Influence of M-Commerce and GPS on the Group Purchase of Wine for Y-Generation, (AMS) Academy of Marketing Science, ams-web.org/cde.cfm?event=379890 (Monterey, CA, Etats-Unis) Pelet J.-É., Mc Pherson M.A et Papadopoulou P. (2013). The Moderating Effect of Age on the Brightness of Color Found on an E-commerce Website: Implications for Baby Boomers and Persons with Impaired Color Vision, (e-case) International Conference on E-commerce, E-administration, E-society, E-education, And E-technology, http://www.e-case.org/2013/ (Kitakyushu, Japan) (Best Paper Award of the Conference: e-CASE & e-Tech 2013 in Kitakyushu) Pelet J.-É.; Conway, C. M.; Papadopoulou, P. & Limayem, M. (2013). Chromatic Scales on our Eyes: How User Trust in a Website Can Be Altered By Color Via Emotion, Digital Enterprise Design & Management Conference (DED&M), Paris, Jardins de l'Innovation, February 12-13. Pelet J.-É. & Lecat B. (2012). Y-Generation behavior on social networks systems: towards an alternative distribution channel to attract wine buyers, 15ème Colloque Etienne Thil, 28-30/11/2012 - Lille (France). Pelet J.-É. & Lecat B. (2012). Will Digital Consumption based upon Social Network Systems and Mobiles help to close Producers of Wine to Y-Generation?, Journée de recherche sur la consommation digitale, 29/11/2012, Ecole de Management Léonard de Vinci (EMLV) – Paris La Défense, France. Pelet, J.-É. (2012). How can Digital Social Networks be an M-Commerce Strategic Weapon? Privacy Concerns, 17ème colloque de l’AIM, 21-23 mai, Bordeaux. Pelet, J.-É. (2012). Effets de l’étiquette d’une bouteille de vin sur l’authenticité perçue et l’intention d’acheter sur un site web marchand, 28ème Congrès International de l’Association Française du Marketing, 9-11 Mai, Brest. Pelet, J.-É., Lecat, B. & Papadopoulou, P. (2011). Enhancing learning and cooperation through digital virtual worlds. In the Proceedings of the International Conference on Education, Research and Innovation – ICERI 2011, October 21-23, Cairo, Egypt. Pelet J.-É., Balantyne D. (2011). Synergies between Digital Social Networks (DSN) and e-commerce: an application of the Delphi method, 19th International Colloquium in Relationship Marketing (ICRM), September 27th – 30th 2011 Saunders College of Business, Rochester Institute of Technology Pelet J.-É., Lecat B. (2011). Can Digital Social Networks enhance the E-commerce of wine from Burgundy?, 6th AWBR International Conference, 9-10 June 2011, Bordeaux Management School – BEM – France. Lecat B., Pelet J.-É. (2011). The behavior of the Y-Generation vis-à-vis wine consumption and wine purchase thanks to Digital Social Networks, 6th AWBR International Conference, 9 – 10 June 2011, Bordeaux Management School – BEM – France. Pelet J.-É. (2011). Le e-commerce renforcé par les réseaux sociaux numériques: résultats d’une application expérimentale de la méthode Delphi, 16ème colloque de l´Association Information & Management (AIM 2011), Saint-Denis, Ile de la Réunion, France, du 25 au 27 mai 2011. Pelet J.-É., Dutilleux M. (2011). Réseaux Sociaux Numériques: Vers un e-commerce social ?, Présentation introductive et conclusive lors de la conférence de la JAAM, 14ème Journée de l'AgroAlimentaire de Montpellier, 03/03/2011, Montpellier. Conway C. M.; Pelet J.-É.; Papadopoulou P. and Limayem M (2010). " Coloring in the lines: using color to change the perception of quality in e-commerce sites ", ICIS 2010 Proceedings. Paper 224. http://aisel.aisnet.org/icis2010_submissions/224 Pelet J.-E., Papadopoulou P., (2010). The wine bottle label sold on e-commerce websites: preliminary effects on the perceived authenticity and buying intention, EMAC, Congrès Européen de Marketing. Pelet J.-É., Yangui W. (2010). Vers de meilleurs niveaux de fiabilité et de validité des échelles de mesures avec la variable contraste plutôt que la variable couleur d'un site web marchand, Colloque International sur « La curiosité en marketing », ISTEC, Paris – 09 Décembre 2010. Pelet J.-É., Yangui W. (2010). Effet modérateur de l’âge selon la luminosité de l’apparence colorée d’un site web marchand: conséquences pour les baby-boomers et déficients de la vision colorée, Première Journée Internationale du Marketing Santé, JIMS, IAE Lille1, 25 Novembre 2010. Conway, C. M., Pelet J.-É., Papadopoulou, P. and Limayem, M, (2010). "Coloring in the lines: using color to change the perception of quality in e-commerce sites", ICIS 2010 Proceedings. Paper 224. http://aisel.aisnet.org/icis2010_submissions/224 Pelet J.-É., Ben Zakour Chelbi Z., (2010). Effects of colors on the attitude towards an e-commerce website: a multicultural approach, Marketing Theory Challenges in Emerging Markets – EMAC Regional Conference, Corvinus University of Budapest – Hungary, 23-25 September, 2010. (waiting for the feed back) Pelet J.-É. (2010). Effets de l'étiquette d'une bouteille de vin sur l'authenticité perçue et l'intention d'acheter sur un site marchand, 26ème congres international de l’Association Francaise du Marketing 6 et 7 mai 2010 Universités du Mans et d’Angers. Pelet J.-É., Hnana L. (2010). Écrans noirs Vs colorés ou comment la couleur peut favoriser le commerce électronique éthique, 15ème colloque de l’Association Information et Management, Systèmes d’information et développement durable: regards croisés et contributions, 19-21 mai 2010, La Rochelle, France. Pelet J.-É., Ben Zakour Chelbi Z., (2010). Effets de la couleur sur l’attitude envers un site Web marchand: une approche multiculturelle, Congrès annuel de l'Association Tunisienne de Marketing, Sousse, Tunisie. Pelet J.-É. (2009). Effects of the wine bottle label on the perceived authenticity and buying intention on a retail website, Academy of Wine Business Research conference being held at the University of Auckland New Zealand 8-10 February 2010. Pelet J.-É., Papadopoulou P. (2009). “The influence of negative mood on memorization and buying intention according to the colors of e-commerce websites”, 4th Mediterranean conference on information systems . MCIS 2009, "Information Society Research, Greece, 25-27 September 2009 Pelet J.-É., Bernardin E. (2009). Effets de la couleur sur la mémorisation des contenus de formation en ligne, 14ème conférence AIM 2008, Marrakech. Pelet J.-É., Gazbar T. (2009). L’expertise du consommateur sur un site web marchand, facteur clé de succès ?, Congrès annuel de l'Association Tunisienne de Marketing, Ahmamet, Tunisie. Pelet J.-É., Papadopoulou P. (2009). The effects of e-commerce websites colors upon consumer trust, EMAC, Congrès Européen de Marketing, Audencia, Nantes, France. Pelet J.-É. (2008). Diversité des états affectifs vécus sur un site web marchand, Ateliers de la recherche en Design, Tours, France. Pelet J.-É. (2008). Effets de la couleur des sites web sur la mémorisation et sur l’intention d’achat, 13th conference AIM 2008 Paris - pre-ICIS Workshop, Dauphine – France. Pelet J.-É. (2008). Effets de la couleur des sites web marchands sur la mémorisation des informations commerciales et sur l'intention d'achat du consommateur, 7th journée nantaise de recherche sur le e-marketing, Nantes, France. Pelet J.-É., Lemoine J.-F. (2008). Experimental study on the effects of the colors of e-commerce websites upon memorization and intent of buying, CUB08 - 1st international workshop on computers users’ behaviour in conjunction with the DEXA 2008, September 1-5, 2008 Politecnico di Torino, Turin, Italy, 449-453. Session Chair lors de ce colloque Pelet J.-É. (2007). Effets de la couleur des sites sur la mémorisation et sur l'intention d'achat de l'internaute, Design workshop®, Bordeaux, France. Pelet J.-É. (2007). Effets de la couleur des sites sur la mémorisation et sur l’intention d’achat des consommateurs, International workshop - eCommerce et Gouvernance of the Internet - Sousse, Tunisia. Pelet J.-É. (2006). Effets de la couleur des sites marchands sur la mémorisation des informations commerciales, Phd Students Days of the French Marketing Association, Nantes, France. Pelet J.-É. (2005). Impact de la couleur des sites Internet sur la mémorisation des informations commerciales, H2PTM'05 Conférence « Building, Playing, Sharing », Paris, France. Pelet J.-É. (2005). Impact de la couleur des sites Internet sur la mémorisation des informations commerciales, IRIS Conférence « Essence et sens des couleurs », Nancy, France. Academic distinctions Awards 2017 – AWBR 2017: Honorable Mention Award in the Category of Quantitative Research 2016 – ESMC 2016: European Social Marketing Conference Highly Commended Academic Paper Award Track chair 2018: 21st Euro-Global Summit on Food and Beverages March 8-10, 2018 Berlin, Germany 2017: AIM Paris, France, NB&PL Barcelona, Spain; AWBR Sonoma, Ca, US 2013: M-Commerce & Consumer Behavior, 2nd International Conference on Strategic Innovative Marketing, IC-SIM 2013 (http://www.icsim.net), Prague, Czech Republic, September 13-17, 2013 2008: CUB08 - 1st international workshop on computers users’ behaviour in conjunction with the DEXA 2008, September 1-5, 2008 Politecnico di Torino, Turin, Italy, 449-453. Reviewer 2018 Journals: INFMAN, EJM 2017 Conferences: AWBR, AMS, ANZMAC, AFM – Journals: HCI, INFMAN, EJM 2016 Conferences: AIM, AMS, AWBR, EMAC - Journals: EJIS, SIM, INFMAN, JRCS 2015 Conferences: AIM, AMS, AWBR, EMAC - Journals: EJIS, SIM 2014 Conferences: AMS, EMAC, AFM: Journals: INFMAN, SIM 2013 Conferences: AIS, AIM, AFM, ASAC, EMAC, e-CASE Journals: EJM, INFMAN 2012 Conferences: 41st European Marketing Academy Conference (EMAC), ISCTE Business School, Lisbon, May 2012 (6 articles) 2012 Journal: Systèmes d'Information et Management (SIM) 2012 Conferences: 28th congrès de l'AFM, 9, 10 et 11 mai 2012, Brest 2011 Conferences: 19th European Conference on Information Systems – ICT and Sustainable Service Development, June 9-11, 2011, Aalto University School of Economics Helsinki, Finland 2011 Conferences: 27th conference of the French Association of Marketing, organized by Louvain School of Management and CCMS (Center for Research on Consumers and Marketing Strategy) at Bruxelles 18 - 20 may 2011 2011 Conferences: EMAC 2011, Faculty of economics, 40th Conference, Ljubljana, Slovenia 2010 Conferences: EMAC Regional Conference Corvinus University of Budapest, September 23-25, 2010 Hungary 2010 Conferences: International Conference on the « Curiosity in Marketing », ISTEC, Paris – 09 December 2010 2010 Conferences: Association Information Management, (AIM), 15th conference of the Association Information et Management, Systèmes d’information et développement durable: regards croisés et contributions, 19-21 mai, La Rochelle, France. 2010 Conferences: European Marketing Academy Conference (EMAC) 2010, Copenhague 2010 Conferences: 26ème congrès international de l’Association Francaise du Marketing 6 et 7 mai 2010 Universités du Mans et d’Angers, présidé par Michel G. et Gauzente C. 2009 Journals: Recherche et Applications en Marketing (RAM), Special Edition on the “New Consumer”, guest redactor: Marc Vanhuele. 2009 Conferences: Association Information Management, (AIM), 14th conference, 10 to 12th of june 2009, Marrakech, Morocco. 2009 Book: Integrating Usability Engineering for Designing the Web Experience: Methodologies and Principles, édité par T. Spiliotopoulos, P. Papadopoulou and D. Martakos, IGI Global, forthcoming (2009) 2009 Journals: Special issue on: human-computer interaction value for e-business, International Journal of E-Business Research (IJEBR) Activities for associations 2006 Participated in the organisation of a workshop on the Internet named “The Internet for research”. I built this website event Former: 11 75 47169 75 (cet enregistrement ne vaut pas agrément de l'Etat) Foreign Languages French: mother tongue, English: fluent, German: high reading level, Spanish: high reading level. Computer Professional level of Internet use, Microsoft Word, Excel, Powerpoint, Dreamweaver, Flash… Interests - Competitor in canoë-kayak for 10 years - Travelling, reading, cinema, music - Certification: o B et A Licence (car/motorbike) o Swimming pool and Kayak monitor References provided on request

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